Nutanix

The Ask:

Nutanix required an engaging launch video for their Freedom campaign, highlighting the freedom, flexibility, and scalability offered by their IT infrastructure solutions.

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Answer:

In partnership with Grizzly, I led the creative direction and conceptualization of the video. Our approach was to create a visually captivating montage that depicted various individuals experiencing a newfound sense of freedom and efficiency in their work, enabled by Nutanix's technology. This montage effectively conveyed the transformative impact of Nutanix's solutions on diverse professional personas.

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Result:

The launch video successfully captured the essence of the Freedom campaign, illustrating the expansive capabilities and benefits of Nutanix's IT infrastructure. The montage resonated with the target audience, effectively demonstrating how Nutanix empowers users with greater freedom and flexibility in their professional lives. This creative approach helped in reinforcing Nutanix's position as a leader in providing innovative and liberating IT solutions.