Meta

The Ask:

The Meta brand team faced the complex task of transitioning the well-established Facebook brand into Meta, requiring a strategic rebranding approach that respected the legacy while ushering in a new era.

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The Answer:

Collaborating with key stakeholders at Meta, I played a pivotal role in conceptualizing the brand system and developing the rationale behind each decision impacting the brand transition. This involved a careful analysis of which elements of the Facebook brand should be retained and which aspects needed to evolve, ensuring that every change was purposeful and aligned with the vision for Meta.

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The Result:

The rebranding to Meta was successfully implemented, balancing respect for Facebook's legacy with the innovative spirit of Meta. The thoughtful approach to what was retained and evolved in the brand system ensured a seamless transition, effectively communicating the brand's new direction and vision to the global audience.