Google - Grow With Google

The Ask:

In partnership with Bonfire Labs and Google, the objective was to contribute creative direction and brand strategy for the 'Grow With Google' initiative, focusing on the website and film content that aimed to inspire and educate users.

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The Answer:

I played a pivotal role in shaping the narrative and visual language for the 'Grow With Google' website and its accompanying films. This involved extensive collaboration to ensure the content was not only visually compelling but also aligned with Google's mission to help people grow their skills, careers, or businesses. My efforts included developing storylines for the films and strategizing the website layout and user journey to effectively communicate the initiative's objectives and resources.

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The Result:

The 'Grow With Google' website and films launched successfully, resonating deeply with the target audience. The films were particularly effective in showcasing real-life success stories, while the website served as a comprehensive and intuitive resource for skill development and business growth. This project significantly contributed to Google's ongoing commitment to education and empowerment, receiving positive feedback from users and stakeholders alike.