Faraday Future

The Ask:

In 2016, Faraday Future sought to establish a distinct brand voice and develop a compelling web copy for their FF vehicle line, including creatively naming various vehicle components.

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Answer:

My role involved crafting a unique brand voice that resonated with Faraday Future's innovative ethos and futuristic vision. I developed engaging and informative web copy that effectively communicated the features and benefits of the FF vehicle line. This included the creative task of naming key components, such as the "Aero Wheels," which encapsulated both their aesthetic appeal and functional design.

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Result:

The branding and web content I developed significantly contributed to defining Faraday Future's market presence. The distinct brand voice and clear, compelling web copy successfully communicated the innovation and sophistication of the FF vehicle line, particularly highlighting features like the Aero Wheels. This work helped to position Faraday Future as a forward-thinking player in the electric vehicle industry.