EA + NHL + Adidas

The Ask:

EA NHL and Adidas required a captivating launch video for EA 2020, showcasing exceptional gameplay, all-star athletes from the NBA and NFL participating in NHL, and featuring the Adidas capsule collection designed for these unique players.

‍

The Answer:

In partnership with Laundry, I led the conceptualization and creative direction for an animated short. The video combined the excitement of character gameplay intros with a graphic twist on stylized gameplay footage. We focused on highlighting top Adidas athletes making a crossover into the NHL world, creating a narrative that resonates not only within hockey culture but also extends beyond it.

‍

The Result:

The launch video was a resounding success, dynamically presenting the fusion of different sports through the lens of NHL. It effectively showcased the unique Adidas capsule collection while capturing the essence of the crossover theme, engaging a broad audience and enhancing the excitement for EA 2020. This innovative approach in the video resonated with fans across various sports, solidifying EA NHL and Adidas's reputation for creative and engaging marketing.