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The Ask:
Develop a launch strategy for the new Apple Gift Card that encapsulates the card's universal application across Apple's diverse range of products and services.
The Answer:
Crafted an expressive typography system, drawing inspiration from Paul Rand's iconic rebus designs for IBM, to visually communicate the vast possibilities the Apple Gift Card offers.
The Result:
The typographic design was versatile across different languages, successfully adopted in major markets, with notable implementation in Japan, illustrating the global appeal and adaptability of the campaign.
