Alt

The Ask:

ALT sought to differentiate itself within the competitive collectibles marketplace and needed a clear, compelling brand strategy to stand out.

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The Answer:

As the lead for brand strategy, I crafted ALT's tagline, spearheaded a creative campaign, and established a robust brand house, defining their mission, vision, values, positioning, voice, and tone.

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The Result:

The strategy was lauded by the executive team, positioning ALT as a frontrunner in the alternative asset domain and leading to ongoing collaborations as team members ventured into new projects.