Alkami Co:Lab

The Ask:

Alkami sought assistance in defining their brand positioning, voice, tone, visual identity, and web standards. Additionally, they needed a compelling name for their annual conference.

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Answer:

I collaborated closely with Alkami to develop a cohesive brand identity that would accurately reflect their innovative ethos and market position. This involved crafting a distinct brand voice and tone, creating a visual identity guideline, and setting web standards to ensure consistency across all platforms. For their annual conference, I proposed the name "Alkami Co:Lab," symbolizing collaboration, innovation, and the laboratory-like environment of ideation and development that Alkami fosters.

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Result:

The redefined brand positioning and the new visual identity guidelines were successfully integrated across Alkami's platforms, enhancing their market presence and brand consistency. The name "Alkami Co:Lab" for their annual conference was well-received, encapsulating the spirit of collaboration and innovation at the heart of the event. This comprehensive branding effort effectively solidified Alkami's standing as a leader in digital banking technology.

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