Airbnb - Windows

The Ask:

Pereira & O’Dell Agency required a compelling TV spot for Airbnb, showcasing the brand’s global presence and diverse accommodation options.

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The Answer:

As Creative Director at Tool of North America, I led the copywriting and design team in developing a treatment for this project. Our concept revolved around a visually rich narrative that juxtaposed exotic locales with Airbnb's unique homes. We employed the motif of windows opening onto new cities as both a narrative driver and a visual transition, effectively illustrating the vast and varied options Airbnb offers to travelers.

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The Result:

The treatment's creative approach and execution played a crucial role in winning the project for director Alma Har’el. Our innovative use of visual storytelling and thematic consistency with Airbnb's brand ethos were instrumental in securing this opportunity, highlighting Tool of North America's creative expertise and understanding of brand narratives.