Pepsi Superbowl Halftime

The Ask:

Pepsi needed innovative ideas from TVGla for a highly social, fan-engaging experience to connect fans with Beyonce during her Super Bowl performance.

‍

Answer:

Our team at TVGla identified emerging trends in GIF creation and photo sharing, recognizing the potential of the newly launched Vine platform for short-form social video creation. We suggested utilizing these trends to create a user-generated content (UGC) campaign, allowing fans to submit photos, GIFs, and videos to be featured alongside Beyonce during her Super Bowl performance.

‍

Result:

Pepsi adopted our concepts, and in collaboration with TBWA Chiat Day, they executed a campaign where fans submitted images of themselves dancing to Beyonce's "Countdown." This campaign was a resounding success, resulting in numerous fan submissions and creating a memorable moment during the Super Bowl. Fans were thrilled to virtually share the stage with Beyonce, enhancing their connection with both the artist and the Pepsi brand, while millions of viewers witnessed this unique integration of fan participation in a major live event.