Credit Karma

The Ask:

Craft a video creation strategy for Credit Karma that maximizes the impact of a strictly allocated budget of $250,000.

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The Answer:

Collaborating with Laundry, we innovatively produced and rigorously tested 25 distinct videos, ensuring each adhered to the budget while maintaining high production values.

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The Result:

Through meticulous A/B testing, we honed a precise video strategy that not only optimized the budget but also provided a blueprint for the distinct style and approach visible in all Credit Karma video content.