Adidas

The Ask:

Ludwig agency required assistance in developing TV, print, and web materials for Adidas's 2017 "Live Without Limits" campaign, focusing on the Terrex line. The campaign needed to encapsulate the spirit of freedom in performance, resonating with outdoor athletes and enthusiasts globally.

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The Answer:

I collaborated with Ludwig to create content that embodied the 'Live Without Limits' mantra. The approach was to weave stories of athletes, product design, and performance into a narrative that celebrated freedom and the pursuit of limitless possibilities. The campaign highlighted personal stories, insights, and practical solutions from a new generation of outdoor enthusiasts, focusing on the themes of focus, flow, and living in the moment beyond traditional paths and trails.

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The Result:

The "Live Without Limits" campaign successfully fostered a vibrant community of outdoor athletes and enthusiasts. It resonated deeply with its target audience, inspiring them to embrace the ethos of living in the moment and pushing beyond boundaries. The campaign's authentic storytelling and emphasis on freedom in performance effectively elevated the Adidas Terrex line, strengthening its position in the outdoor sports market.